HAMPTON HOUSE

Hampton House founders, Ashley Hampton and Beth Hampton, came to me needing everything from branding to web design for their new therapy practice specializing in helping marginalized communities (specifically the LGBTQIA+ population and BIPOC) in Nashville, TN. After years of working in the therapy space, Ashley recognized a bigger need for therapists who specialize in this work as well as a need for a space where marginalized folx could feel safe.

BRANDING

We, of course, started with the branding.

The campaign goal was to craft a brand identity that evoked feelings of safety and community for the target demographic.

Ashley knew what color scheme she wanted for the brand, and liked the idea of using a rainbow—which we altered from the classical ROYGBIV color scheme to represent an LGBTQIA+ safe space as well as adding in a variety of different skin tone colors to represent the full spectrum of clients they serve.

We then rounded the design out with a serene cottage scape to further evoke a sense of safety and openness, and later added two tagline variations that Ashley had carefully chosen to represent the business. The typography was kept clean and feminine, so as to appear safe, nonthreatening and calm.

Three different variations of the Hampton Housing Counseling logo. One says "Healing in the margins", one has no text or border, and one says "counseling"

See my work for Hampton House’s sister organization Healing in the Margins