NATURES WAY
Sarah came to me in 2018 when she was an entrepreneur about to embark on a journey to open a new health and wellness clinic in British Columbia. She originally reached out to me for a logo commission, but we have been working together ever since. It has been such a great experience working with her and through the years we’ve created and full branding profile and countless print projects. Below is the branding refresh we did a few years back when she refocused her business more toward the spa and wellness industry.
BRANDING
We liked the idea of incorporating a nature element into the design, as Sarah’s work is very holistic and natural.
We played around with leaves and trees, before finally settling on this tree imagery for the icon, and the charcoal and light sage green color scheme.
I also created several layout variations for Sarah to use in different settings. This was the original design in 2018 before her branding refresh a few years ago.
Sarah and I have worked on so many print projects over the years.
We’ve done posters and flyers for the clinic (featured bottom, left), business cards (top, left), a sidewalk sign/sign-a-card (bottom, right) and many brochures (pictured top, right).
