EZFLAG
BRANDING
Longtime restaurant General Manager, Caleb, saw a need for an automated, respectful flag subscription service. He enlisted my help for his branding and web design when he started his business in 2024. He wanted something crisp and airy, without losing the masculine and utilitarian aura typical of brand design in the supplier industry for restaurants and other businesses that would be his target dem. This is what we came up with, and he loved it.
WEB DESIGN
I spent a considerable amount of time on the landing page and the listings. When the website first launched, Caleb was getting a lot of emails and questions asking how much the flags were, how to purchase, etc. After our overhaul of the landing page and the listings page, the number of people reaching out confused was successfully lowered to zero after 3 months.
Because of the sensitive nature of Caleb’s business (U.S. flags), I also spent a great deal of time on the copy for the website. The phrasing needed to be relevant and compelling, but respectful and appropriate. Caleb communicated that most GMs end up replacing their flags when the patrons who are Veterans let them know the flags are fraying or torn, and that his business was a solution to that problem. I also needed to assume that many GMs and patrons of EZFlag would also be Veterans or know someone who is or was. My aim (and Caleb’s) was to make sure that everyone who came across EZFlag felt respected.
