CHICK-FIL-A BASTROP
I was commissioned by Restaurant Marketing Director Alyssa in 2025 to develop a series of four stickers. The idea behind the stickers was to wholly encapsulate the spirit of Chick-fil-A + their quirky, historical small town on the suburbs of Austin, TX.
They would be giving out the each of the stickers separately as a promotional product to their customers throughout the summer, so we were also trying to capture the feeling of summer in each unique design. For the first design, we went with the silhouette of their restaurant at sunset, with the town’s signature “lost pines” or loblolly trees in the background. The second design is the historical Bastrop bridge over the Colorado River. The third is the restaurant’s zip code with the “lost pines” featured in the back and one the town’s signature phrases below. The last design is a classic map design with a fun summer color palette and the location of the restaurant subtly placed with the logo as a pin.
All the color palettes featured are from Chick-fil-A’s branding guidelines, so that also helped tie the stickers in visually to the company.